Inside Look At Our Aweber Account – Tips For Setting Up Follow-Up Series
July 17, 2012 
2 Comments
I was reading a post on some forum the other day and someone was asking alot of basic questions regarding how to set up a follow-up series in Aweber. So I was thinking, I don’t remember anyone ever showing a video of their follow-up series and how they went about setting it up and the strategies they used. So I did this quick video…
WARNING: The audio absolutely stinks. I recorded it then realized that my MIC was not working. Stupid. But the video came out OK and I didn’t want to do it again. So you are S.O.L on that. Sorry.
So here is the video, hopefully some of you get something out of it. Under the video I will list some of the take-aways from the video.
Take-Aways:
1) Get to know your subscribers. See which emails they are opening and which ones they aren’t. Based on that information, change the subject lines to fit more of what they seems to like.
2) Deliver what you promised. If you promised a report, deliver that in the first email. Don’t wait on that. You want the subscribers to get what they subscribe for right away. You want to start off right with them and have them trust that you deliver what you say you will.
3) Don’t ‘hard-sell’ too early or too often. You have test this with your market and your list, but in my example I don’t ‘hard-sell’ the product until the 4th email.
4) Get the social-proof in early. You want to get some type of social proof or testimonial stuff in the series early.
5) Try to link to your blog/site. I’ve seen some email marketers disagree with this, as they like to put the content in the actual emails. I do this too, but for the most part my content is on the website. I want the best content on my site, not only for the subscribers but for anyone visiting the site. Put some content in the emails, but put your best content on the site and link to it from the emails.
6) Soft-sell on the site. When you have a link to content from the email to your site, put banners/links in the content to your product(s). Don’t forget to do this.
6) Don’t get over-whelmed. You don’t need 20, 30 emails to start when you set it up. Start with 7-10 emails. Don’t over-complicate things. Get out what you can, and improve it later. Don’t try to be perfect. Take action now and perfect it later.
Any questions hit me up in the comments!
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Great video! Much appreciated.
It’s always interesting to see how different marketers are working with their lists.
Others swear by the strategy to only send broadcasts, no auto follow-ups at all, and do it often, to get a “real time feel” and bond better with subscribers.
I guess there is no set formula. The important thing is to give value to the subscribers so that they want to actually open your emails (just like you have done with this video…)
Thanks! Yes, and to tell you the truth I think alot of those marketers that say only send broadcasts are referring to the MMO/IM markets. Even so, I think most of the time it’s good to set-up at least a few on the follow-up in any list you are creating. If it’s in the IM market, just make sure it’s evergreen stuff and not stuff that will get out-dated.
This particular list I showed you in the video is from one of our beauty products, so that info will always be pertinent to anyone who subscribes
Bill