Quick & Simple Promo To Your List – A Real Niche Example

September 22, 2011 0 Comments

The money is in the list bla bla bla bla to be honest I am sick and tired of hearing that phrase. People are always quoting it in all the internet marketing forums, and it feels like most of them quite are just parrots saying the same crap they read others say. Do lists make you money? Yes, they do. But just because you have a list, doesn’t mean you will automatically be full-time internet marketer capable of working in your underwear, drinking martinis, and traveling around the world with girls left and right (or guys if that’s your style).

I recently ran a promo for some of our products because it was John’s birthday. We usually run a promo to our list(s) once every 8-12 weeks or so. Honestly, I’m not sure if I do it enough or if I do it too much. Part of me thinks that I don’t do it enough, but I’m afraid if we run promo’s too much they won’t be as effective.

What I’m going to do here is show you some of the elements of the sales page we used, and how we marketed the promo overall.

I’m sure it could be done better, and if anyone has any tips for me please feel to let me know in the comments section. But here is what I did, and as far I’m concerned it was quite successful. I’m not going to throw out dollar numbers at you, but let’s just say the promo ran into the four figure range in the first day alone and overall it lasted almost 3 days. (And then again for short time a week later, keep reading to find out why).

The email I sent out got a decent open rate, just over 15%. However, from the people that opened it, 90% clicked thru. Yes, that is correct, and I could hardly believe it myself. It was BY FAR the best open rate I’ve ever had, on any list, ever. Here a screen shot of the email I sent:

email marketing

I’m sure the open rate was mostly due to me sending the offer as a gift. And secondly, I tried to convey a feeling of happiness, excitement, and friendliness. I think it worked pretty well.

Now about the offer…

Point #1 – We gave a HUGE discount.

These 5 products if purchased alone would cost over $400. We were offering them for $77

Point #2 – Sales page was rather short, with lots of product benefits.

I didn’t want to make things complicated. The people on our list know our products. They just haven’t been “convinced” to buy yet. Here is what the top of the page looked like:

And here is the second part of the page, where I put in some more benefits of the product:

Point # 3 - Added some urgency

The window to buy was short. And it was real. I didn’t use false urgency or false scarcity or whatever, I used our Page Expiration Robot plugin for this. They had 2 days to buy. If they waited, they were out. Here’s a screenshot of it:

Point # 4 – Captured list of hot leads

If they got to the page after the 2 days expired, they got to a page that told them it was too late. However, there was an optin form on the page so that they could optin if they want to be notified right away if they sale happened again. These leads are super hot! Here is what the “time is up” page looked like. Very simple, took me 5 minutes to create the page and add the Aweber form.

And here is the second part of the page. Real simple stuff:

This list promotion took me me about 2 hours to put together in total. The vast majority of it was spent on the salespage. Overall a pretty quick job. Never underestimate the power of a promo sale to your list. If you are offering good value, add some urgency, stress those benefits of the product, and give a great price you simply can’t go wrong!

A week after the promotion ended, I sent out an email to the list of hot leads. From the people that opened the email, 19% purchased. Sweeeeeeeet!!!

If you have any comments on this process or something you do similar or different, let me know! Love to hear it.