Unusual “Tips & Tricks” for Effective Facebook Advertising Campaigns

January 22, 2012 0 Comments

We all know that there are 800 MILLION people hanging out on Facebook — and wherever there are people, there is money and profits to be made so I’m not going to talk about how great a source of traffic Facebook is, you already know that.

But have you ever tried advertising on Facebook hoping to get a high ROI (Return On Investment) but you’ve always end up spending more money than what you earn? You’re not alone.

In fact, 99% of Facebook advertisers (including myself) have lost money on this and tons of it.

So, what’s the make it or break it thing? What makes a Facebook Ad a success or a failure?

It all comes down to 3 main key things that you have to do to get them right…

RIGHT “Targeting” (expose your ad to the right group of potential buyers)
RIGHT “Facebook Ad” (headline, image, ad copy)
RIGHT “Landing Page” (offer, sense of urgency, etc.)

If any of the above lack, the only thing that pays is your pocket. With that said, let’s go ahead and show you some simple ways on how to make the most out of your Facebook campaigns so you can enjoy cheap clicks and maximum conversions.

Researching Tools to Find & Target Your EXACT Audience!

This is the hardest part of the whole Facebook Ads setup – most marketers don’t do enough research and they end up losing money. There’s something you can do to increase the chances for a successful ad campaign on Facebook and that’s to research your exact target audience before you set-up your campaign.

Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are most likely interested in what you have to offer. Basically it goes like this:

Right Targeting = More Clicks and More Clicks = Cheaper Advertising

Translation: the better your targeting is, the more clicks you get..and more clicks you get, the cheaper the clicks are!

So in the targeting option within the Facebook Ad Panel you’ll see many options. For example, you can target your audience by…

Location (Countries where they live in)
Age (their age group)
Sex (their gender)
Precise Interests (things and people they are interested in)
Advanced Demographics (i.e. relationship status, education level, etc.)

Facebook Targeting Screenshot

Don’t be one of those people who just guesses and jumps right into setting up a campaign. You’ll save yourself time and money by taking a few minutes to do it.

So how do you find more info about your market?

Well, there are several ways you can research your target audience.

Tip #1: Google Analytics

If you already own a website and are trying to promote it, this is a great place to start analyzing your existing website visitors. With Google Analytics, you can find valuable information about your audience such as countries, languages etc.

Tip #2: Google Ad Planner

Using Google Ad Planner you can find extremely valuable visitor demographics of ANY site! For instance, you enter your competitor’s website URL and you get to know their visitor demographics like age, gender, income, education — including audience interests — and use this data while targeting your Facebook Ad! How cool is that?

Tip #3: YouTube Video Statistics

Have you ever noticed that small graph-looking icon in the right corner underneath a video you’re watching? When you click on it, it gives you some great data about people who have watched the video — viewer age ranges, countries where people are watching the video, etc…

I usually find relevant videos depending on what I’m planning to promote on Facebook, and I analyze the target market by viewing its statistics. I also pay attention to how people communicate on these videos, what they need, what they like, what they don’t like and I use that while creating my ad copy to grab their attention.

Tip 4: Quantcast

Quantcast is a free online tool that provides details about a website’s audience. My favorite bit of data is a breakdown and list of other sites people are likely to visit and this is GOLD when you’re using “Interest Targeting” on Facebook because you can learn more about the interests of people who go to that site.

That’s it for the researching and targeting part. In my next post I’ll show you some tips on how to create killer Facebook ad copy that will grab your audience’s attention by their eyeballs. Meanwhile please take a moment and let me know your feedback in the comments section below, I really like reading your comments.

Stay tuned!

John Socratous

My passion and mission is to turn REAL "problems" into REAL "businesses" that will help 1000's of REAL people around the world -- and that's what I do since 2005 in multiple niches! To run my business and manage my team I just need my laptop and an internet connection (and that's what matters!). Sometimes I work from cafes, hotel lobbies or home with (or without) my pijamas. :D

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